Development diary 1: Grandes Vinos Project

A few weeks ago we talked about serious games in this blog. That entry wasn’t written by chance. Not only because it’s an increasingly demanded service, but also because a proposal for a project of this type came into our office.

This challenge came from Deusens. They had the idea of incorporating their hyperexperience in the communication strategy of the wynery Grandes Vinos and we could provide our expertise in the level design, artistic composition and programming. Everything was growing gradually at each meeting, specifying what the client exactly wanted and what would be our part in the project. We were having the first general ideas, specifying certain points of the project to introduce them to the customer so we could convince him of the added value that we could add in the communication strategy.

Finally the client gave us the green light and the project really started going on. The customer demanded in essence a virtual stroll among the vines of the vineyards and from there we began to add more ideas, such as including a portion in which one could also make a small cellar tour or make the size of the vines larger than the viewer, to make a more interesting ride. Johnny and David would be those who would be responsible for taking the project forward.

The level design.

The first step was to design the scenario: establish the different ride parts, having the different 3D elements and the course of the ride. (Photo of the slate). Johnny got all ideas and put himself with a pen on his hand to design the stage and the walkthrough. Once finished, he decided the final details together with David and set the times that each part was to last approximately, because the client had set the time he wanted the ride to last.

After that, it was time to choose the 3D. We look for the different models that we would need and David began to adapt them so that they could be included on stage. A job that at first seemed like it wouldn’t take much time but eventually it took longer than expected. We wanted the scene to be a realistic scenario as it was the best way to provide the customer the hyperexperience that Deusens had proposed, so the vines were both the more detailed elements and the most delicate concerning about the performance of the program. Another element that would be included on the stage was the bottles of wine. They would be inserted along the route for those who experienced the walkthrough could learn the ‘Grandes Vinos’ brands. Here, Johnny had to work with files containing the labels for everything to be right once the 3D element is inserted into the stage.

Gradually, David was shaping the stage. First he prepared all the area of the vineyard. He used various imagesof the vineyards in Cariñena that belonged to ‘Grandes Vinos’, so that the stage would remind the actual vineyard. At that time the famous Oculus Rift entered fully into the process. At the end of the day, the best way to know if the travel speeds were adequate was experiencing the ride. It may appear to be a fun process and no one would mind working with Oculus all day, but there are things to take into account.

Part of the winery was somewhat lighter. As a darker scenario, less visible elements were necessary. Design and arrangement of lights were made by Johnny, while David was giving instructions to configure both the direction and intensity of the lights. The output of the cellar would lead to an image of the earth globe with different international monuments on it. This is the final image that would symbolize the leap of ‘Grandes Vinos’ to the international market, “Cariñena to the world”, topped with the new corporate image of the winery “Cariñena Ambassadors”. A flourish, pun intended, for a particular way of promoting a winery.

Virtual Winery


The final result.

The stage was already set. Deusens provided us with sound effects to complete the course and the two companies began to try it. With the latest tips, David put the finishing touches to the course. CIEM entrepreneurs had the privilege of being the first to enjoy this exclusive hyperexperience. The final result was pretty good.

And ultimately, this is the process that has led us to make our first serious game project. The result will be enjoyed by all those who attend the Gourmet Show that starts on April 13 in Madrid. Our experience has been positive, not only for the finished project but also for everything learned along the way. We hope the winery ‘Grandes Vinos’ get the result they want at the fair and there are hundreds of people who enjoy this virtual tour. Otherwise, stay tuned to social networks because we may have the opportunity to prepare a little surprise in relation to the campaign that ‘Grandes Vinos’ wants to accomplish using this project as a centerpiece.

Until the next post!


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