Suit and tie games
There is a term that every day is more often used, even though some people might find it somewhat dissonant: we speak of the “serious games”.
For those who do not yet know what we mean, serious games include that part of video games whose main purpose isn’t to entertain their users (which doesn’t necessarily mean they don’t accomplish it). Rather, its uses can be as varied as education, simulations and even advertising.
We won’t make the 11nth analysis (at least not today) of how the game industry has evolved from its beginnings to the present day, but the truth is that the industry has been accompanied by a significant technological evolution. So much that many companies and organizations have realized the uses that can be derived. And it is at that moment where serious games are born.
For this type of game the fame comes to them now, but the reality is that they have existed for years. Since the end of the 90 educational video games began to appear, despite not being specifically listed as serious games or be especially popular or profitable. It was in 2002 when the term ‘serious game’ was coined by Serious Game Initiative, created by the Woodrow Wilson International Center for Scholars, which aimed to promote game development oriented to political and management issues. Gradually the number of applications increased, creating from simulators used to learn how to operate machinery to advertising games that focus on the brand that sponsors them, trying in this way to be less invasive. For instance, some videogames are already being used in different enterprises that simulate driving of the forklift so that new employees can practice before getting behind the wheel of a real one. There are also games that recreate virtual tours to places such as museums, giving the possibility to visit it to people who can’t physically move to it.
And it seems that the interest it’s growing. So much so that no less than Ubisoft Ubisoft is already involved in this kind of games with the development of a game that serves to treat amblyopia (colloquially known as lazy eye) basing it on a technique developed by researchers at McGill University. It is certainly very important for serious games movement. In Spain, the Fun & Serious festival is responsible, as its name suggests, for establishing a series of awards and prizes for both the best leisure-oriented games of the year and the best serious games. A perfect display for games which aren’t very recognized.
Gradually, serious games are entered in the B2B environment. They can turn a tedious, like learning the internal processes of a corporation, in a much more fun and enjoyable activity, which will also promote such learning. Or make a marketing campaign much more easer to remember for consumers. The only thing needed it’s to give the right approach.